Two ways to Identify an “Expert”


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What is an expert? How do you define who an expert is and who is not? Merriam-Webster’s Dictionary defines an expert as, “having or showing special skill or knowledge because of what you have been taught or what you have experienced.”

With so many self-proclaimed experts advertising themselves as such, it could save you money and headache understanding exactly what an expert is… or is not. Keeping with our definition above, an expert should be able to show that a particular governing body has recognized a particular expertise. Secondly, many like to use the term specialize or specialization when advertising their services. In the case of “specializations” the question should be are the “experts” certified or do they carry a certification? Why is this important, you might ask? The answer to this question is simply that when someone is representing themselves or their business as a bonafide expert, there is usually a Code of Professional Conduct to which the person or group must adhere.

For example, SpaceCoast AV Communications engineering staff holds a CTS certification…Certified Technology Specialist. Not only that; but our AV technicians are continually expanding their industry and technical knowledge through specialized training on the latest AV equipment through our manufacture and vendor relationships. Infocomm and CEDIA are two of the governing bodies for the Audio Visual Technology Integration Industry. Infocomm defines the CTS certification as one who performs general technology solution tasks by creating, operating and servicing AV solutions, while conducting AV management activities which provide for the best audiovisual resolutions of the client’s needs, both on time and within budget.

So the next time you are faced with an expert, either in AV or any other field, you might want to double check if they are a self-proclaimed expert or an expert in their field that has been recognized by a governing body and if indeed they are specialized in their specializations!

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