The mode of communication has really changed over the past few decades. What was back then communicated through radio or written word can now be communicated across the world through wireless. Technology has given such an edge over the accepted forms of communication that we no longer need the most basic forms of communication. It is a generally accepted fact, in this day and age, even calling people has become redundant; most people only communicate via text message or in serious cases, through video conferencing. The mode of communication that combines the spoken word with live video or streaming is known as audiovisual communication and this form of communication is the most widely used in today’s world in various areas.
There are many reasons as to why this mode of communication is now the most popular in today’s media and culture. Scientifically, it has been proven that people retain information better when the visual cue is aided by an auditory cue. In a meta-analysis, it was found out that only auditory cues yielded ten percent information retention and only visual cues yielded thirty-five percent information retention. When combined, the information retention number went up to an astonishing 65 percent! Hence, this approach is used mostly in video conferencing or lectures. Another important reason is that communication cannot be only be limited to words and language; the kind of tone you speak in, your facial movement and gestures, everything combines in the end to produce a result that makes for effective communication. So the importance of this mode of communication lies in the clarity of it. Thirdly, we can consider how much time audio visual communication takes. What previously could take up to weeks and months through written correspondence, now only takes minutes to relay information across borders and oceans. Lastly, in a world where we are constantly bombarded with information, it can be difficult to hold our attention for too long. For this reason, when you combine audio and visual, you create an engaging and effective mode of communication that is difficult to ignore. Because the visual cue is accompanied by an auditory cue, the listener naturally has to participate to focus.
An important question that we can ask ourselves is that where is audio visual communication used? The answers are varied. When you present any content using multimedia tools, you are using this mode of communication. Lectures are a form of this communication and so is video conferencing. Secondly, there are technical experts who develop audio visual software, much like the popular application Skype. Audio Visual Design is a very important component to consider when we talk about this particular form of communication. There are numerous firms and companies that have these specialist designers who help build audio visual programs to ensure that communication is done without any hang ups and conveys maximum clarity. Different companies can hire these firms to design their systems and this is generally recommended because having a conferencing system of your own can really help a business grow.