Despite the fact that the movie industry, in its entirety, is grossing more money now than ever before, box office sales are actually declining and movie theater profits are the lowest they’ve been thus far. In other words, people are still watching movies, but they aren’t going to the nearest theater to do it.
In a recent survey, a panel of movie-goers were asked as to why they haven’t been going to the movies as much as they used to. The top five reasons were:
- Ticket prices don’t equal worth
- Prefer movies “on my own schedule”
- Can see movies at home shortly after theatrical release
- Too many people causing distractions
- Can’t eat my own food
Gone are the days…
In the past, when someone wanted to “experience” a movie, not just watch it, they had no choice but to go to the nearest theater in order to make that happen. After all, in order for someone to truly have an experience when they watch a movie, the following must be incorporated: Large TV or Screen, Surround Sound, acceptable Acoustics. Right?
So, what about the people who have chosen not to go to the movie theaters? True…they now wait for the release and pay less, they watch when they want and without distraction. Plus, they get to eat whatever they want when they do it. At first glance, it appears that the problem has been solved, but what about “the experience”? Just because someone doesn’t want to go to the movie theater anymore doesn’t mean that they have to sacrifice having the movie theater “experience”.
“I doubt I can afford a home theater.”
It’s more affordable than you think. There are a handful of key components that must be incorporated in order for something to be considered a home theater: Visual Source, Speakers, a Subwoofer, Acoustics Treatment, and Lighting. Custom Audio Video’s Sales Team will be happy to go into more detail with you.
“I don’t think I have the space for a home theater in my house.”
You would be surprised! If you have a living room with walls, then you have the space for a home theater. Your screen doesn’t have to be the same size as the ones found in movie theaters. In fact, one of the most critical components of any successful home theater setup is the proper location and configuration of the surround sound speakers…not the size of the screen or room.
“What makes the speakers so important?”
Speakers ignite a multiple of our senses, and because of that, they play a crucial role in the home theater. In order to properly experience a movie, one should have a minimum of five speakers set up in their home theater: left of TV, center, right of TV, left of viewer, and right of viewer.
Here’s an example:
You are watching a movie. In this particular scene, it is raining and the main character is standing on the sidewalk getting drenched. Suddenly, a car loudly passes from left to right and splashes her.
Now…if you have surround sound speakers, you will hear the rain pouring from behind you. When the car passes from left to right, the sound of it will move through the left speaker and to the right.
Generally speaking, a house isn’t usually designed with acoustics in mind. Because sound naturally bounces, your home theater will have to be acoustically treated in order for your surround sound to work like it’s supposed to. We can strategically place acoustic panels within your theater which will eliminate the echoes that muddle music and speech. While doing so, the speakers will be calibrated accordingly, thus creating a miniature movie-theater for you to enjoy.
“Why is lighting a component if you are supposed to watch a movie in the dark?”
When we think of a home theater, we imagine a dark, quiet space where the screen is the only illuminated object in the room. While movies always look best in the dark, your home theater may not always be used for watching movies. If your fixtures are professionally installed and linked to your home automation system, you’ll be able to use the home theater as a multi-functioning space.
For instance, if you want to watch the big game, won’t you need a few lights on so you can see the snacks and exchange high-fives with your friends? Also, some nights you may want to use your home theater just for the speakers and lighting. Music playing within the background at your party will never sound better than coming from the surround sound speakers. Purposeful lighting will supply the ambiance in that scenario.
Now are the days…
You don’t have to go down the street to the movie theater if you don’t want to. You don’t have to forfeit the movie “experience” nor accept mediocrity because of it either. You deserve the best and you can have the best without even leaving home.
Having a home theater is one ticket price that’s definitely equal to its worth.