Setting aside the issue of price for a moment, the Samsung UN65HU8550 is a compelling new entry in the TV market. It’s got a comprehensive list of features in a flat form factor, and it proved to be very good performer, with the versatility to suit both bright and dark viewing environments, both film and HDTV, equally well. Some minor brightness-uniformity issues, but it will likely deliver the goods for all but the most discerning black-level purists, who are probably looking at Samsung’s F8500 plasma anyhow.
Of course, we must bring price back into consideration. On the one hand, the UN65HU8550’s $3,299 MSRP asking price falls at the low end compared with the other new 65-inch Ultra HD models in the Competition. On the other hand, the Ultra HD resolution gives this TV a premium price tag over comparable 1080p TVs. the UHD resolution makes a big enough difference at this screen size isn’t really inspiring enough to pay more just to get Ultra HD; but then again, what’s the cheaper 1080p alternative in the 2014 line? Samsung was strategic this year in the features it put in each of its high-end TV series, ensuring that there’s no exact, lower-priced 1080p equivalent to the HU8550 Series. The 1080p H7150 Series is flat but lacks local dimming, whereas the 1080p H8000 Series has local dimming but is curved. If you want the best, most home-theater-worthy performance that Samsung has to offer in a flat LED/LCD, the HU8550 Series is the choice for 2014. Last year’s 1080p F8000 Series offers better black-level performance, and right now you can get the 65-incher for $400 less than this TV. That’s close enough in price that it really comes down to what matters most to you: black level or resolution. You make the call.
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It’s time again to begin thinking about and planning for the 2014 round of elections. This means TV ads, debates, public appearances, pictures of politicians holding children – all part of a typical political campaign. The savvy, modern politician also knows that their social media strategy is critical to the success of their political campaign.
For example, California representative Eric Swalwell made news by being the first-ever congressman to broadcast his vote via Vine, a social media network that has recently outgrown the epithet of “fledgling.” It was a six-second clip of him voting “nay” to the GOP’s attempts to decrease health protection for women. Needless to say, this made him quite popular not just among women, but also among youths and users of the social media technology.
It’s worth pointing out how recognizable Swalwell became simply because he posted some good content in a low-competition area. Only ten Senators currently use a social media app for their campaigns, despite the Senate having released an official statement of approval on using Twitter’s video-sharing app.
Below are some more tips on using social media effectively in a political campaign:
- Getting there first. Dear Mr. Swalwell, thanks for the lesson learned!
- Learn the niche of the network. On Twitter, this means being able to write a short but meaningful message that generates enough interests to get clicks. On Vine, this means capturing something memorable in six seconds. On Facebook, it could mean a bunch of different things depending on the brand and the audience. It’s all about doing what’s right for the medium and the people who use it.
- Ask questions. People want to feel like their representatives are personable and want to hear what they say. No matter if you’re a brand, an individual, or a political campaign, your audience will be engaged by questions.
- Stay human. No one wants to feel like their representatives are untouchable gods in the sky – it’s good to have a witty statement here, an update on the politician’s life there. These should not be the majority, however.
- Recognize your followers. Say a certain political campaign stands behind increasing funds for education. Wouldn’t it be great to ask your followers for children’s hand-written messages and drawings – and then to share them? This kind of move is adaptable to many different platforms. The Internet is no longer a one-way information street. Recognize and learn from your followers.
- Finally, have great content. It’s been rehashed so many times, but there’s no way around this one. Everyone looking to be successful on social media needs to have the content to back them up. Link to relevant articles and news, post meaningful pictures and videos, and don’t post anything unnecessary (i.e. “Good night!”).
Special recognition to Author Anqi Cong for this content.
SpaceCoast AV Communications provides the Audio and Visual products, technologies and integrated solutions that bring people together; allowing people to share ideas and thoughts through media rich communications and collaboration solutions. We bring the value of allowing people and organizations the ability to focus on what they need to do, better, faster and more efficiently.